Sunday, June 28, 2009

The 7 Key Elements of the Website (The 7Cs) - Content

The Converse web site offers two dimensions of Content; Offering Mix and Multimedia Mix.



Products are shown on the web site.


The site uses Offering Mix which includes the products, information and services offered.



Information and Price of the product are shown.


When users click on the product, then the information and price of the product will be shown.




Music Playlist



Videos


The site also uses Multimedia Mix and includes music and videos in their homepage.



Promotions on the homepage.


Finally, it also displays Current Content by showing the latest deals they offered in their web site.

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