The 7 Key Elements of the Website (The 7Cs) - Context
Converse uses the Aesthetic design. The Converse board wants users to be captured by the visual characteristics such as their products and promotions rather than details about the product.
It encourages users to take their time by loading their products and not rushing through the site. Users can experience themselves as a shopper in a Converse retail store just by viewing it on the web site due to artistic graphics of the product.
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